WHAT DOES “Be Verde” MEAN TO YOU?

“Be Verde” might be hard to understand at first. At its core, “Be Verde” means to be your authentic self, to let your personality shine through. “Be Verde” empowers you to create your own, genuine moments with guests at our venue. Here’s what “Be Verde” means to some familiar faces.

Austin FC Supporters discussing what “Be Verde” means to them

Our service standard, Be Verde, sets our service apart from others. Here are a few behaviors we are going to be on the lookout for on matchday that showcase what Be Verde means

You see a visiting fan wearing a jersey from the city you were born in. Walk up to that fan and start a conversation! Ask what part of town they’re from, and offer up that you were born there. Build the relationship with the fan.

You see a fan staring at the concession stand menus in the concourse, obviously trying to decide what to eat. Approach the fan and let them know about Austin Table, our specialty rotating concession stand with local chefs.

You notice a fan wearing cowboy boots that you love. Tell the fan you love her boots as she walks by! Even if our team loses, the fan will remember the compliment you gave her the next time she considers wearing those boots.

These small, positive interactions build over the course of a fan’s entire matchday. The “little wow’s” add up to make a “BIG WOW” at the end of the day.


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MAKE GUESTS FEEL LIKE A LOCAL

MAKE GUESTS FEEL LIKE A LOCAL